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BrandUpwork
ProjectBrand Identity
Outdoor billboard featuring vibrant green background, bold white typography reading up go we, and an illustrated figure running.

Upwork Brand Identity 2021

Associated creatives

PORTO ROCHA
PORTO ROCHAGraphic Design
Sarah Hopp
Sarah HoppPortfolio Photography
Geordie Wood
Geordie WoodBrand Photography
Roberts Rurans
Roberts RuransIllustration
Tania Yakunova
Tania YakunovaIllustration

Tags

outdoor billboardbillboardupwork brand identityupworkgreen billboardtypography

Description

An outdoor billboard displays the brand identity for Upwork, featuring a vibrant green background overlaid with bold white typography that reads up go we alongside the Upwork logo and tagline. A stylized illustrated figure with elongated limbs is shown running across the panel, holding a dark briefcase. The billboard is mounted on a corrugated metal exterior wall under natural daylight. PORTO ROCHA led the graphic design for this branding project.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Forest Green (60%)
Pure White (40%)

Background

Road

Context

Out of Home (OOH)