Upwork challenges the conventions of the traditional office in this 60-second spot, 'This Is How We Work Now.' The commercial subverts outdated corporate norms, moving from a rigid boardroom setting to a fluid, independent lifestyle captured through cinematic lighting and clean, live-action techniques.
Contrasting warm, high-contrast interior tones with bright exterior sequences, the narrative employs a humorous lens to explore modern professional habits. Audio and sound design for the project was provided by Barking Owl.
