Upwork Brand Identity 2021

Description

An outdoor billboard for Upwork displays a bright green background featuring white bold typography on the left and a detailed colourful illustration on the right. The text reads 10,000 skills across 70 categories in 180 countries alongside the Upwork logo and tagline. The illustration depicts stylized figures engaged in creative and professional tasks across pink and green surfaces. The billboard is mounted on a dark brick wall outdoors in daylight, illuminated by three overhead light fixtures casting soft shadows.

Style

Horizontal, Commercial, Graphic

Industries

Apps & Digital Platforms

Color

Background

Residential Building

Context

Out of Home (OOH)