Upwork’s corporate commercial, titled 'This Is How We Work Now LF,' explores shifting workplace dynamics through an unexpected narrative. The spot centers on a formal boardroom setting, where an unconventional, undead character disrupts a high-stakes meeting of executives.
The production uses a humorous tone and live-action technique to contrast traditional office environments with modern flexibility. The visual execution relies on dramatic interior lighting and detailed practical effects, anchored by a clean, professional aesthetic. Sound design and music for the project were provided by Barking Owl.