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Smartphone displaying Upwork app on a wooden desk with paper and pen under natural light

Upwork Brand Identity 2021

Associated creatives

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Description

This image presents the brand identity project for Upwork, captured in a flat-lay overhead view on a warm wooden desk surface. A smartphone lies centrally in the frame, displaying a custom digital illustration of a figure alongside the green Upwork logo on its screen. Natural light casts sharp shadows across the wooden texture and a piece of paper with a pen positioned to the left. The composition highlights digital product design within a professional branding context.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Forest Green (30%)
Crimson (30%)
Jet Black (20%)

Background

Wood Texture

Context

E-commerce / Product