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Brand
Upwork
ProjectBrand Identity
Outdoor billboard featuring Upwork brand identity design with green typography and portrait inserts against a clear sky

Upwork Brand Identity 2021

Associated creatives

PORTO ROCHA
PORTO ROCHAGraphic Design
Sarah Hopp
Sarah HoppPortfolio Photography
Geordie Wood
Geordie WoodBrand Photography
Roberts Rurans
Roberts RuransIllustration
Tania Yakunova
Tania YakunovaIllustration

Tags

outdoor billboard advertisingoutdoor billboardbillboard advertisingbillboardbrand identity designbrand identitygreen typographytypography

Description

This outdoor advertising photograph displays a large white billboard featuring the brand identity for Upwork. The clean white layout is dominated by bold, green serif typography arranged in a four-line statement, accompanied by four small square portrait inserts showing different individuals. Below the main text, smaller typography reads The world's work marketplace alongside the Upwork logo. The billboard is mounted against corrugated metal framing beneath a clear blue sky.