Upwork
Featured Upwork projects
This week's top Upwork projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Upwork · This Is How We Work Now
Upwork explores modern professional environments in 'This Is How We Work Now,' a corporate-focused campaign capturing the current landscape of B2B and technology interactions. The film centers on a boardroom meeting, documenting the nuanced dynamics of strategy sessions through a traditional office setting. Produced with creative direction from ALTO, the project employs a clean, live-action technique to ground its narrative. The cinematography emphasizes a cinematic aesthetic, utilizing natural interior office lighting to frame the professionals engaged in collaborative dialogue.
Project Upwork · Brand Identity
Upwork’s brand identity project establishes a visual language defined by bold typography, high-contrast color systems, and vector-based motion graphics. The design overhaul integrates custom illustrations across digital platforms and outdoor media, utilizing a vibrant green palette to anchor the brand's presence as a global work marketplace. The project features a cohesive UI design approach, seen in both digital screen mockups and physical billboard applications. PORTO ROCHA led the graphic design, working alongside illustrators Roberts Rurans, Tania Yakunova, and Martin Nicolausson. These assets leverage clean typography and stylized character work to communicate the scope of the platform’s professional categories.
Upwork · This Is How We Work Now
Upwork’s 'This Is How We Work Now' campaign explores the collision of corporate tradition and modern disruption within a boardroom setting. The narrative centers on a high-stakes meeting that descends into chaos following the arrival of an unexpected guest. Produced by SMUGGLER and 3Star Production, the spot leans into a darkly comedic tone. The visual execution utilizes cinematic lighting and a muted color palette to highlight the stark contrast between the executives' formal environment and the surreal, humorous intervention. The project features creative input from both Upwork and SMUGGLER, with SMUGGLER also overseeing post-production and VFX work. The piece reflects the evolving landscape of professional collaboration through a live-action technique.
Upwork · This Is How We Work Now LF
Upwork’s corporate commercial, titled 'This Is How We Work Now LF,' explores shifting workplace dynamics through an unexpected narrative. The spot centers on a formal boardroom setting, where an unconventional, undead character disrupts a high-stakes meeting of executives. The production uses a humorous tone and live-action technique to contrast traditional office environments with modern flexibility. The visual execution relies on dramatic interior lighting and detailed practical effects, anchored by a clean, professional aesthetic. Sound design and music for the project were provided by Barking Owl.
Upwork · This Is How We Work Now: 30
Upwork’s 'This Is How We Work Now' commercial spot explores the evolution of the modern professional landscape. The production contrasts traditional corporate boardrooms with the agile, remote setups that define contemporary business collaboration, focusing on the integration of flexible freelance teams. Captured through live-action technique, the narrative flows from chaotic office environments into clean, plant-filled workspaces. The project features sound design and music by Barking Owl to anchor the visual shift toward decentralized team structures.
Upwork · This Is How We Work Now: 60s
Upwork challenges the conventions of the traditional office in this 60-second spot, 'This Is How We Work Now.' The commercial subverts outdated corporate norms, moving from a rigid boardroom setting to a fluid, independent lifestyle captured through cinematic lighting and clean, live-action techniques. Contrasting warm, high-contrast interior tones with bright exterior sequences, the narrative employs a humorous lens to explore modern professional habits. Audio and sound design for the project was provided by Barking Owl.
Upwork · Nepotism: 30s
Upwork’s 30-second commercial, titled "Nepotism," highlights the limitations of traditional hiring practices through the narrative of an elderly executive in a wood-paneled office. The spot uses a nostalgic, live-action technique to contrast generational hiring patterns with the accessibility of global talent platforms. Captured with a cinematic aesthetic, the film focuses on the performance of a central figure as he reflects on his business history. The production features sound design and music by Barking Owl.
Upwork · #MotherhoodWorks
Upwork’s #MotherhoodWorks is a commercial film documenting the realities of balancing domestic responsibilities with professional life. The project presents a montage of mothers navigating the complexities of remote work, childcare, and daily household management within intimate home environments. Utilizing a live-action technique, the film adopts a documentary style to capture these everyday moments. The production maintains a clean aesthetic, relying on natural lighting to highlight the multifaceted nature of the working mother experience. Production service for the project was provided by Catch+Release.
Upwork · How to Land Jobs on Upwork
Upwork’s 'How to Land Jobs on Upwork' is a commercial animation series that provides practical guidance for freelancers navigating the platform. Developed by Upwork with production support from Tool, the content utilizes 2D vector animations to translate complex professional advice into accessible narratives. The project leans into a clean, graphic aesthetic, employing bright pastel backdrops and whimsical character designs. Sound design by One Union anchors the motion graphics, which range from scenes set on tropical islands to minimalist office environments to illustrate the freelance experience.
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