Upwork Brand Identity 2021

Description

An open laptop rests on a warm wooden desk, displaying the Upwork digital platform homepage on its screen. The interface lists category headings such as design, development, sales, and writing, accompanied by an illustrated graphic. Next to the laptop sits a clear glass of water casting sharp shadows from natural light. Office chairs are partially visible in the background.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Background

Wood Texture

Context

Brand Film / Corporate Video