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BrandUpwork
ProjectBrand Identity
Upwork brand identity illustration featuring stacked books and digital frames with illustrated characters against a yellow background.

Upwork Brand Identity 2021

Associated creatives

PORTO ROCHA
PORTO ROCHAGraphic Design
Sarah Hopp
Sarah HoppPortfolio Photography
Geordie Wood
Geordie WoodBrand Photography
Roberts Rurans
Roberts RuransIllustration
Tania Yakunova
Tania YakunovaIllustration

Tags

upwork brand identity illustrationbrand identity illustrationupwork illustrationstacked books illustrationstacked booksdigital frame illustrationdigital framecharacter portrait illustrationcharacter portrait

Description

This graphic illustration was created as part of the brand identity project for Upwork, featuring creative direction and design by PORTO ROCHA alongside illustrations by Roberts Rurans and Tania Yakunova. The composition showcases a vibrant yellow background framing a stack of colourful books topped with digital frames displaying illustrated character portraits. Bold serif typography poses the question what is an independent contractor alongside the Upwork logo in the lower corner. The flat design style incorporates a rich palette of mustard yellow, red, pink, and dark tones.

Style

Horizontal, Commercial, Graphic

Techniques

Vector

Industries

Apps & Digital Platforms

Color

Mustard (70%)
Cherry (20%)

Background

Solid Colour

Context

Advertising Campaign