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Model in printed coat against rocky background with pink flowers in foreground

Ulla Johnson Ulla Johnson Spring Summer 2025 Campaign 2025

About

This fashion campaign image for the Ulla Johnson Spring Summer 2025 collection features a model standing outdoors against a rocky terrain under a clear blue sky. Photographed by Viviane Sassen with art direction by Margot Populaire and styling by April Hughes, the model wears a long patterned coat with bold pink and green floral accents over a matching top and trousers. Vibrant magenta flower blooms are captured in the out-of-focus foreground, adding a colorful framing element to the composition. The natural daylight highlights the textured fabrics and the rugged environment, creating an artistic and editorial atmosphere.

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Background

Mountain

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Advertising Campaign