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Model in a black lace dress leaning on a wooden ladder against a clear sky background

Ulla Johnson Ulla Johnson Spring Summer 2025 Campaign 2025

About

This campaign image for the Ulla Johnson Spring Summer 2025 collection was photographed by Viviane Sassen with art direction by Margot Populaire and styling by April Hughes. A model stands atop a weathered wooden structure, leaning against a tall dark ladder while wearing an intricate black lace slip dress. The fabric of the dress flutters slightly in the breeze against an expansive, pale sky. Natural daylight illuminates the scene, highlighting the contrasting textures of the dark lace garment and the minimalist backdrop.

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Background

Clear Sky

Context

Advertising Campaign