The Sans
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2022
Description
The Sans unveils a refined brand identity, positioning the brand through a minimalist design system that prioritizes precise typography and architectural geometry. The project, developed by Campbell Hay, utilizes a controlled monochromatic palette punctuated by subtle accent blocks to establish a clean visual language. Executed across diverse outdoor media, including static posters and large-scale signage, the work integrates typography and structural grids into industrial environments. The identity is further expressed through motion graphics, demonstrating the versatility of the brand's lettermark and layout systems.
Style
Commercial, Clean, Minimalist, Horizontal
Techniques
Typography
Color
Pure White
Jet Black
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.