Heartland Town Centre presents a comprehensive brand identity project that showcases architectural branding, signage, and collateral design. The work leans into a minimalist aesthetic, utilizing clean layouts and bold typography to create a cohesive visual language across various applications.
The project incorporates a diverse range of assets including outdoor advertising, publication design, and tactile paper goods. Graphic design studios Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave contributed to the identity, demonstrating a shared focus on structured geometric elements and refined motion graphics.
