Heartland Town Centre
Brand Identity
Jun 2023
Heartland Town Centre presents a comprehensive brand identity system across a diverse range of commercial applications. The project spans architectural branding, signage, and collateral, utilizing a refined design language characterized by minimalist typography and clean geometric layouts. The visual identity leans into tactile details, including debossed elements, textured substrates, and structured motion graphics. The work brings together collaborative contributions from studios including Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave to maintain a cohesive aesthetic across various developments. Applications range from outdoor billboards and printed publications to material-focused signage, highlighting a versatile approach to environmental and graphic design.
Horizontal, Commercial, Clean, Minimalist
