Angel Islington

Sep 2024

The brand identity for Angel Islington, developed by Campbell Hay, establishes a vibrant visual language that anchors the London neighbourhood’s local culture. The project centers on a dynamic graphic system that integrates clean typography with playful, high-energy lifestyle imagery, framing community moments—from market scenes and dining to dance and swimming—within a consistent, modern aesthetic. Execution spans across diverse digital and physical touchpoints, utilizing motion graphics and sleek interface design. The visual identity leans into a bold colour palette and crisp vector-style animations, which are applied to OOH advertising within London Underground stations and responsive mobile and desktop web interfaces. By combining candid photographic moments with sharp design transitions, the brand identity creates a unified, contemporary look that highlights the area’s social and active character.

Horizontal, Commercial, Clean

Brand Film / Corporate Video