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ProjectBrand Identity
An outdoor advertising poster featuring bold typography that reads A Modern Foundation for The Sans by Campbell Hay.

Brand Identity 2022

Associated creatives

Campbell Hay
Campbell HayGraphic Design

Tags

advertising posteradvertisingpostertypography designtypographybrand identitybrandidentity

Description

An outdoor advertising poster stands on a city sidewalk, displaying minimalist black typography on a white background that reads A Modern Foundation and The Sans. The poster is housed in a modern metallic display case with visible JCDecaux branding at the top. The surrounding urban environment features stone building facades, iron railings, and lush green trees casting shadows across the ground.

Style

Vertical, Commercial, Clean

Color

Pure White (70%)
Jet Black (30%)

Background

Street

Context

Out of Home (OOH)