Ikon: Brand Identity

Apr 2024

Campbell Hay delivers a comprehensive brand identity for Ikon, establishing a visual system that leans into a minimalist aesthetic across both print and digital touchpoints. The project spans corporate stationery, brochure design, and motion graphics, utilizing a controlled palette of vibrant yellow-green, tan, and dark charcoal to ground the identity in a modern, professional tone. Key collateral includes structured product design for workspace items, alongside editorial spreads that balance clean typography with industrial photography. The application of 3D render/CGI techniques and motion graphics ensures consistency across the brand’s communications, effectively bridging the gap between tactile print materials and the company's digital presence.

Horizontal, Commercial, Clean, Minimalist