The Sans Brand Identity 2022

Description

This graphic design project for The Sans, created by Campbell Hay, features a stark and minimalist composition centered around a large black typographic number two. The numeral is printed on a textured, ribbed grey metal wall that spans the width of the frame. A harsh diagonal shadow cuts across the upper portion of the wall, contrasting sharply with the illuminated surface below. The industrial setting is completed by a dark concrete base and ground line. The monochromatic palette and clean lines emphasize precise typography and spatial geometry.