The Sans Brand Identity 2022

Description

This graphic design project for The Sans, created by Campbell Hay, features a stark and minimalist composition centered around a large black typographic number two. The numeral is printed on a textured, ribbed grey metal wall that spans the width of the frame. A harsh diagonal shadow cuts across the upper portion of the wall, contrasting sharply with the illuminated surface below. The industrial setting is completed by a dark concrete base and ground line. The monochromatic palette and clean lines emphasize precise typography and spatial geometry.

Style

Horizontal, Commercial, Monochrome, Clean, Minimalist

Techniques

Typography

Color

Background

Metal Texture

Context

Advertising Campaign