Basha-Franklin
Brand Identity
Jul 2024
The brand identity for Basha-Franklin, developed by Campbell Hay, centers on a clean, minimalist visual language designed to elevate architectural and workspace design communication. The project spans both physical assets and digital interfaces, utilizing a refined palette and sharp typography to ground the firm’s portfolio. Key collateral includes stationery and branded publications, characterized by tactile finishes and debossed details that lean into a commercial, minimalist aesthetic. The digital application features a series of motion graphics and interface animations that integrate architectural photography with editorial layout design, maintaining a focus on sophisticated spatial storytelling and contemporary office design.
Horizontal, Commercial, Clean, Minimalist
Brand Film / Corporate Video
