Islington Square
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2025
Description
The brand identity for Islington Square, developed by Campbell Hay, establishes a cohesive visual language for the retail destination. The system integrates bold typography and vibrant color palettes with kinetic motion graphics to bridge digital and physical environments. Execution across the project includes outdoor billboard displays, A-frame signage, and digital motion sequences. The design leverages clean layouts and minimalist staging to highlight local community events and retail programming, utilizing natural light and live-action techniques to integrate the branding into the surrounding urban architecture.
Style
Horizontal, Commercial, Clean
Color
Pure White
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