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Brand
The Sans
ProjectBrand Identity

The Sans Brand Identity 2022

Associated creatives

Campbell Hay
Campbell HayGraphic Design

Tags

brand identity motion graphicsbrand identitymotion graphicsthe sans brand identitythe sans

Description

This motion graphics video presents the brand identity for The Sans, featuring minimalist typography and a distinctive geometric lettermark animation. Created by Campbell Hay, the sequence transitions across clean layouts with precise graphic arrangements, structured grids, and subtle architectural imagery. The minimalist black-and-white palette highlights the refined typographic details and modern design system.