The Sans Brand Identity 2022

Description

This image showcases a billboard poster mounted on a weathered corrugated metal wall, captured from a straight-on perspective. The poster design features three vertical panels displaying abstract architectural textures and large, bold typographic numbers at the bottom. The left panel shows a reddish-orange structured facade pattern, the middle panel presents a soft blue gradient texture, and the right panel depicts a grey architectural grid. Bold black numerical graphics span the lower portion of the display under the heading Brand Identity by Campbell Hay for The Sans. Natural daylight illuminates the scene with subtle shadows cast along the metal framing and panels.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Metal Texture

Context

Out of Home (OOH)