Tate
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2022
Description
Tate presents a vibrant brand identity project for its Uniqlo Tate Play initiative, characterized by a playful and experimental visual language. The system leans into bold geometric shapes, expressive eye motifs, and a saturated primary color palette to create an engaging institutional presence. Designed by Village Green with typeface work by Newlyn, the project integrates motion graphics and clean typography across digital displays and physical collateral. The execution emphasizes a structured yet dynamic approach, utilizing crisp vector animation and bold, rhythmic layouts to connect with public audiences in architectural settings.
Style
Horizontal, Commercial, Graphic
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