Tate presents a vibrant brand identity project for Tate Modern, centered on the collaborative initiative with Uniqlo Tate Play. The project features a cohesive visual language defined by saturated geometric forms, bold typography, and recurring stylized eye motifs.
Developed by Village Green, the graphic design incorporates a playful and experimental aesthetic that extends across both print collateral and motion graphics. Typography by Newlyn anchors the visual system, providing a clean and structured framework that functions across digital screens, book covers, and canvas tote bags.
The identity leverages motion graphics and smooth vector animation to emphasize the dynamic nature of the institutional branding. By balancing high-contrast color blocks with rhythmic layout design, the work maintains a modern and accessible presence within public gallery spaces.
