BrandTate
ProjectBrand Identity

Tate Brand Identity 2022
Associated creatives
Tags
Description
This image showcases a vibrant brand identity element for Tate, featuring a person holding a colorful printed tote bag against a neutral studio background. The yellow canvas tote is adorned with bold graphic shapes including pink circles, yellow circles, red zigzag lines, and prominent stylized cartoon eyes near the top handles. The person wears light blue denim jeans and off-white canvas sneakers. Graphic design by Village Green with typography by Newlyn.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Typography
Industries
Digital Media & Publishers
Color
Golden Yellow (50%)
Magenta (30%)
Blush (20%)
Background
Grey Seamless
Context
Advertising Campaign, E-commerce / Product