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BrandTate
ProjectBrand Identity
Person wearing an orange and pink patterned t-shirt holding a book with bold graphic design art against a plain grey background

Tate Brand Identity 2022

Associated creatives

Village Green
Village GreenGraphic Design
Newlyn
NewlynTypeface

Tags

person holding bookperson holding book in handsbook with graphic designgraphic design book coverperson in striped t shirtstriped t shirtt shirt

Description

This image showcases a brand identity project for Tate, featuring graphic design by Village Green and typeface work by Newlyn. A person wearing a vibrant orange and pink striped t-shirt stands against a clean, neutral background, holding a brightly coloured book adorned with bold abstract graphic artwork. The composition focuses tightly on the torso and hands, highlighting the tactile qualities of the print materials. Soft, even studio lighting eliminates harsh shadows, emphasizing the vivid color palette of orange, pink, blue, and green. The design demonstrates a playful yet structured approach to institutional branding.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Burnt Orange (50%)
Blush (30%)
Cobalt (20%)

Background

Grey Seamless

Context

Advertising Campaign