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Brand
Tate
ProjectBrand Identity

Tate Brand Identity 2022

Associated creatives

Village Green
Village GreenGraphic Design
Newlyn
NewlynTypeface

Tags

tate modern brand identitytate modernbrand identitymotion designgraphic identityanimated typography

Description

This motion design piece showcases the brand identity for Tate Modern, created by Tate. The visual composition features a vibrant geometric background in blue, yellow, and green, accompanied by bold uppercase typography reading UNIQLO TATE PLAY and TATE MODERN. Animated graphic elements, including stylized eyes and play buttons, add an interactive and playful dimension to the branding. The crisp lines and saturated color palette reflect a modern, clean aesthetic tailored for institutional public engagement.