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Bob Industries: Brand Identity

Date

Oct 2023

Description

Village Green presents a comprehensive brand identity for Bob Industries, spanning across print collateral, merchandise, and motion graphics. The project establishes a visual language centered on high-contrast, bold typography, utilizing clean sans-serif text and rhythmic motion graphics to maintain a minimal aesthetic. The identity is applied through diverse physical touchpoints, including branded apparel and custom accessories like baseball caps and keychains. Each element relies on a consistent colour palette and graphic design precision, showcased across both live-action commercial sequences and still-life product photography.

Style

Horizontal, Commercial

Context

Brand Film / Corporate Video

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