Bob Industries
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2023
Description
Village Green presents the new brand identity for Bob Industries, a project defined by bold typographic applications and a high-contrast visual language. The design system leverages minimalist graphic design, utilising sharp sans-serif lettering and a vibrant colour palette across apparel, accessories, and motion graphics. Across the identity, the project channels clean, graphic principles, incorporating tactile elements like embroidered textiles and embossed surfaces. The motion assets employ scaling and rhythmic transitions against pastel backdrops, while the commercial video components integrate live-action techniques to round out the brand's versatile visual framework.
Style
Horizontal, Commercial
Context
Brand Film / Corporate Video
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