On

May 2025

On presents a comprehensive brand identity project that blends athletic aesthetics with expansive, sun-drenched environments. The work channels a sports and gaming industry focus, utilizing a mix of drone footage and clean, cinematic visuals to establish a distinct visual language for the brand. Through the integration of live-action technique and CGI, the motion assets highlight both court-based sequences and high-fidelity 3D renders of apparel and trophies. Directed by Seb Marling with design lead Peter Richardson, the project incorporates generative video elements from Tom Wooton and Bob Jaroc. The visual system is supported by graphic design from Village Green and web development by James Homer, layering interactive UI components over soft, atmospheric tennis imagery to create a cohesive brand experience across digital touchpoints.

Horizontal, Commercial

Tennis

Brand Film / Corporate Video