This brand identity project for On establishes a visual framework through a combination of live-action technique and CGI. The campaign integrates cinematic outdoor sequences featuring tennis courts and natural landscapes with 3D rendered apparel and interactive interface elements. By blending drone footage with generative video, the project creates a high-fidelity aesthetic that reflects the brand's position in sports and gaming.
Project direction was led by Seb Marling alongside design lead Peter Richardson. The visual execution incorporates graphic design from Village Green, with generative video contributions by Tom Wooton and Bob Jaroc. Web development for the platform was managed by James Homer.
