Tate Brand Identity 2022

Description

This image presents a vertical digital display screen showcasing the Tate Modern Uniqlo Tate Play brand identity, positioned in a public interior space with dark metal railings. A red-haired woman viewed from behind, wearing a grey top and blue denim jeans, leans against the railing while looking toward the illuminated screen. The vibrant screen features bold blue and yellow geometric graphics with stylized eye motifs and prominent white text reading Tate Modern and Uniqlo Tate Play. The composition captures the intersection of graphic design, branding, and architectural environment. Village Green created the graphic design with typeface contributions from Newlyn for Tate.

Style

Vertical, Commercial, Clean

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

Hotel Lobby

Context

Advertising Campaign