Village Green: Brand Identity

Oct 2025

Village Green presents a multi-disciplinary brand identity project that functions as a showcase for contemporary type design. The work centers on kinetic typography, utilizing bold motion graphics and vector animation to explore shifting letterforms against high-contrast, color-blocked backdrops. Beyond digital motion, the project extends into physical media with a series of framed posters. These compositions lean into a minimalist aesthetic, utilizing paper art and geometric arrangements to highlight the versatility of the featured typefaces. The campaign serves as a collaborative effort featuring type design contributions from Dinamo, Narrow Type, Newglyph, Maxitype, Tup Wanders, PFA Typefaces, Double Zero, Comicraft, Blambot, and Ultra Kuhl, with print production by Mesh & Blade and photography by Sun Lee. The initiative also functions as a platform for fundraising in support of War Child.

Graphic, Artistic, Vertical