Tottenham Hotspur
Brand Identity
Dec 2024
The brand identity for Tottenham Hotspur undergoes a comprehensive transformation, synthesizing club heritage with modern design systems. This visual refresh anchors on a refined approach to typography and the evolution of the cockerel crest, moving through vector linework and minimalist monograms to create a cohesive aesthetic across digital and physical touchpoints. Collaborative contributions from Nomad, Newlyn, and Chris Mitchell define the project, which leans into motion graphics and 3D render techniques to animate the club's visual symbols. The identity extends into environmental branding, social media assets, and kit design, utilizing a palette of deep navy, purple, and vibrant accents to maintain clarity in high-scale stadium displays and editorial layouts.
Horizontal, Commercial, Clean
Soccer
