Artnet

Jan 2025

Artnet introduces a refreshed brand identity developed by Village Green, spanning digital media and entertainment applications. The visual system employs a clean, minimalist aesthetic that integrates bold sans-serif typography, geometric layouts, and high-contrast motion graphics to deliver editorial content across both transit-based digital displays and social media interfaces. The execution relies on a structured graphic design language characterized by crisp alignment and fluid kinetic text. Elements include color-coded information panels, saturated landscape imagery, and a recurring iconographic system that anchors the brand's digital presence in a contemporary, accessible framework. Supporting physical collateral, including stationery and apparel, extends the identity into tactile environments. These materials utilize a consistent palette and natural light-focused photography, maintaining the brand’s refined, editorial feel across various media formats.

Horizontal, Commercial, Clean, Minimalist

Motion Graphics

Digital Media & Publishers

Brand Film / Corporate Video