Tate Brand Identity 2022

About

This brand identity animation for Tate Modern features a dynamic composition of bold geometric shapes, vibrant orange and pink color blocks, and playful typography. Large stylized eyes and wave patterns animate across the left side of the frame while crisp yellow text on the right announces Uniqlo Tate Play. Graphic design by Village Green and typeface design by Newlyn bring a lively, engaging visual rhythm to the piece. The overall aesthetic is clean, graphic, and modern.