TaylorMade

Mar 2021

The brand identity for TaylorMade, developed by Bielke&Yang, establishes a visual system centered on vibrant, pastel-hued packaging and dynamic digital applications. The design utilizes a high-contrast palette of navy and pink, incorporating organic patterns and custom rounded typography across various touchpoints. The project spans physical product packaging and an integrated mobile application UI, maintaining a cohesive aesthetic through minimalist layout and vector-style graphic elements. Throughout the collateral, from donut boxes to coffee cups, the work employs a clean studio approach defined by soft, natural lighting and consistent geometric arrangements. The motion graphics components further expand this identity, utilizing fluid motion and interactive UI elements to highlight the brand's contemporary digital presence.

Horizontal, Commercial, Clean

Solid Colour