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Bold pink stylized typography reading doughnuts, coffee, unabashed femininity and safe spaces set against a deep blue background.

TaylorMade Brand Identity 2021

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Description

Graphic design featuring bold pink stylized typography set against a solid deep blue background. The text reads doughnuts, coffee, unabashed femininity and safe spaces in custom rounded letterforms with playful organic cutouts. Created by BielkeYang for the TaylorMade brand identity project, the composition utilizes a clean, high-contrast palette of pink and navy. The vector-style lettering is arranged in five centered lines with distinct geometric and organic character styling.

Style

Artistic, Square, Graphic

Techniques

Typography, Vector

Color

Blush (50%)
Navy (50%)

Background

Solid Colour

Context

Advertising Campaign