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BrandTaylorMade
ProjectBrand Identity
TaylorMade branding featuring custom blue typography on curved white carry bags, paper cups, and donut boxes against a pink backdrop

TaylorMade Brand Identity 2021

Associated creatives

Bielke&Yang
Bielke&YangGraphic Design

Tags

taylormade brand packagingtaylormade packagingbrand packagingpackaging designcarry bagblue typographycustom typographydonut boxpaper cupsdonuts

Description

Brand identity project by Bielke&Yang for TaylorMade featuring custom blue liquid-style typography printed across off-white and blue packaging. The composition includes a prominent die-cut carry bag in the foreground, accompanied by matching paper cups, a donut box filled with glazed pastries, and individual donuts resting on patterned wax paper. The lighting is soft and even against a solid pastel pink background, creating a clean studio aesthetic with crisp graphic contrasts.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Vector

Industries

Restaurants

Color

Off-White (50%)
Royal Blue (50%)

Background

Solid Colour

Context

Advertising Campaign