Brand
ProjectBrand Identity

TaylorMade Brand Identity 2021
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Description
This interior shot features a commercial bar setting illuminated by a vibrant, large-scale pink neon light installation mounted on the back wall. A man stands behind the dark reflective counter, wearing a pink t-shirt. The atmospheric lighting casts a strong magenta glow across the workspace, contrasting with the dark surrounding interior. The project was designed by Bielke&Yang as part of a comprehensive brand identity for TaylorMade.