BrandTaylorMade
ProjectBrand Identity

TaylorMade Brand Identity 2021
Associated creatives
Tags
Description
This interior shot features a commercial bar setting illuminated by a vibrant, large-scale pink neon light installation mounted on the back wall. A man stands behind the dark reflective counter, wearing a pink t-shirt. The atmospheric lighting casts a strong magenta glow across the workspace, contrasting with the dark surrounding interior. The project was designed by Bielke&Yang as part of a comprehensive brand identity for TaylorMade.
Style
Horizontal, Commercial, Neon
Industries
Apps & Digital Platforms
Color
Hot Pink (60%)
Jet Black (40%)
Background
Bar
Context
Advertising Campaign