TaylorMade's 'Ask The Expert' campaign features professional golfer Rory McIlroy in an instructional sports content series. Shot on location at a golf course, the project captures the interaction between athletes as they discuss swing mechanics and training techniques.
The film utilizes a documentary approach, prioritizing natural light and a clean, shallow depth-of-field aesthetic. Agency Zambezi led the creative direction, with production and post-production managed by PF100 and The Den Editorial.
