TaylorMade: History Lesson
Brand
Date
Jan 2023
Description
This TaylorMade commercial, titled 'History Lesson,' tracks the evolution of golf driver design over the past four decades. The film contrasts the craftsmanship of vintage wooden clubs with the precision engineering of modern carbon composite models, emphasizing material textures and industrial design. Produced by Zambezi, the project utilizes slow motion and high-speed cinematography to examine the development of clubhead geometry and metal finishes. The visuals move from macro product detail to live-action footage of a golfer on the course. Sound and music for the piece were provided by Mophonics.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Silver
Background
Park
Context
TVC / TV Commercial
Associated creatives
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