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  • ·TaylorMade brand identity packaging design by Bielke&Yang
BrandTaylorMade
ProjectBrand Identity
Product packaging and doughnuts in blue and white patterned boxes on a pink surface

TaylorMade Brand Identity 2021

Associated creatives

Bielke&Yang
Bielke&YangGraphic Design

Tags

product packagingpackaging designblue and white packagingpatterned boxdoughnuts in boxglazed doughnutpastry

Description

Brand identity project for TaylorMade designed by Bielke&Yang featuring custom blue and white patterned packaging boxes filled with glazed doughnuts. Several rectangular boxes and a matching cup are arranged on a uniform pink surface alongside single pastries resting on patterned paper. The design utilizes bold graphic patterns in deep blue against white backgrounds paired with soft pink backdrops. Natural lighting highlights the smooth surfaces of the boxes and the glazed textures of the food items.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Navy (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign