Sweep

Jul 2021

The brand identity for Sweep, a balayage bar and hair color studio, establishes a cohesive visual system through a mix of graphic design and environmental branding. Created by The Office of Ordinary Things, the project leans into warm, earthy color tones and a distinct palette of orange and pink to unify its various touchpoints. The aesthetic is consistently clean, with a focus on tactile details and minimalist typography that carries across print collateral and storefront signage. Beyond the stationery and signage, the identity extends into lifestyle imagery and product photography. These assets incorporate editorial-style fashion shots and detailed product compositions, utilizing natural light and long exposure techniques to emphasize movement and texture. The resulting visual language, which makes use of embroidery and layered gradient graphics, provides a structured framework for the brand's physical and digital presence.

Commercial, Clean, Horizontal

Natural light

Advertising Campaign