Sweep Brand Identity 2021
Associated creatives
Tags
Description
This image captures a dynamic outdoor fashion editorial shot for the Sweep brand identity project. A model with voluminous curly hair, tinted sunglasses, and a cream turtleneck sweater with matching trousers poses with her leg raised in mid-air. She wears yellow checkered slip-on shoes and carries a small yellow handbag with a chunky chain strap. The scene is set outdoors against a large white photography backdrop flanked by a bright yellow fabric sheet on one side and a vintage patterned armchair on the other, resting on dry grassy terrain under an overcast sky. Large orange typography spelling out the word sweep is overlaid prominently across the center of the frame.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Background
White Seamless
Context
Advertising Campaign