Sweep Brand Identity 2021

Description

This close-up photograph captures a detailed view of the brand identity for Sweep, created by The Office of Ordinary Things. The image highlights a textured brown fabric garment adorned with a distinct embroidered semicircle patch composed of horizontal pink, peach, and orange stripes. A person with blonde hair is partially visible, holding the fabric and wearing a simple ring on their finger. The soft lighting emphasizes the fine stitching of the embroidery and the smooth texture of the material.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Embroidery / needlework

Color

Context

Advertising Campaign