Sweep Brand Identity 2021

Associated creatives

The Office of Ordinary ThingsGraphic Design

Description

This brand identity project for Sweep showcases two white business cards positioned vertically against a monochromatic brown background package. The top card features a minimalist orange hand illustration, while the bottom card displays stylized orange typography and contact information. Designed by The Office of Ordinary Things, the composition utilizes clean lines and warm, earthy color tones to establish a cohesive visual system. The flat lay arrangement highlights the tactile quality of the paper stock and the refined graphic design approach.

Style

Vertical, Commercial, Clean, Matte

Techniques

Typography, Natural light

Color

Pure White (50%)

Burnt Orange (50%)

Background

White Seamless

Context

Website / Web