Serino
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2021
Description
The Serino brand identity project establishes a clean, minimalist visual language across physical, digital, and architectural touchpoints. The project spans stationery, apparel labeling, and exhibition design, leaning into a monochromatic palette and precise typography. Execution relies on tactile material contrasts, such as debossed business cards on textured surfaces and woven labels on knitwear. The identity is further grounded through editorial-style photography and clear, structured digital layouts. The project features contributions from The Future Forward, Pentagram, Studio LP, The Office of Ordinary Things, and Isaac Powell.
Style
Horizontal, Commercial, Clean
Color
Pure White
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