Sweep Brand Identity 2021

Description

This image showcases the brand identity and storefront design for Sweep, created by The Office of Ordinary Things. A person in motion is captured mid-stride opening the glass entry door, which features vibrant orange and pink framing accents. The storefront features dark framed glass panels with branded typography reading sweep balayage bar and hair color. The lighting reflects natural daylight conditions on the exterior street level, creating reflections across the dark window panes. The composition employs a long exposure technique to convey the sense of movement.

Style

Horizontal, Commercial, Clean

Techniques

Long exposure, Natural light

Industries

Haircare

Color

Background

Retail Storefront

Context

Advertising Campaign