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BrandSweep
ProjectBrand Identity
Round orange storefront sign with striped gradient graphic mounted on a light brick building exterior wall

Sweep Brand Identity 2021

Associated creatives

The Office of Ordinary Things
The Office of Ordinary ThingsGraphic Design

Tags

round orange signorange signstorefront signsigngradient graphicstriped graphic

Description

This image showcases the brand identity for Sweep, created by The Office of Ordinary Things with graphic design. A prominent round orange projecting sign featuring a layered warm-toned striped gradient graphic is mounted on a light tan brick exterior wall. Above the doorway, white dimensional lettering partially displays store signage. Wooden slat panels line the upper portion of the building facade under daylight conditions.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Burnt Orange (60%)
Terracotta (40%)

Background

Residential Building

Context

Advertising Campaign