CleanO2

Sep 2022

The brand identity for CleanO2, developed by The Office of Ordinary Things, establishes a visual system centered on the intersection of carbon capture technology and personal care. The project utilizes a palette of soft purples and vibrant blues to frame the product range, balancing technical information with a tactile, clean aesthetic. The identity is expressed through a blend of motion graphics and product photography. Minimalist compositions incorporate geometric typography alongside visual motifs of soap bubbles and natural elements like oranges and floral stems, leaning into a modern, commercial look. Beyond digital assets, the project extends to physical touchpoints, including packaging design and outdoor billboard signage. The execution leverages clean studio lighting and 3D render/CGI techniques to maintain a consistent visual language across all platforms.

Commercial, Clean