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Rear view of a person with long dark hair wearing a purple jacket looking over an urban highway bridge.

Loewe Spring 2027 Precollection Ad Campaign 2026

About

Captured by Talia Chetrit for the Loewe Spring 2027 Precollection ad campaign, this editorial image presents a rear view of a model with long, dark, wavy hair overlooking a busy highway from a bridge. The subject wears a vibrant purple jacket paired with dark trousers, positioned against a stark industrial urban backdrop with vehicles visible below in motion. Natural daylight illuminates the scene, highlighting the textures of the hair and apparel. The bold blue typography of the brand name overlays the central portion of the composition.

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