Loewe Spring 2027 Precollection Ad Campaign 2026

About

This portrait from the Loewe Spring 2027 precollection campaign features model Jiang Qiming standing atop a low pillar against the exterior of a multi-story residential building. He wears a grey bomber jacket over a dark shirt, paired with vibrant orange trousers and a dark leather handbag slung over his shoulder. Large yellow typography spelling LOEWE overlays the central portion of the image. The composition is vertically oriented, shot with natural lighting that casts soft daylight across the textured concrete balconies and orange awnings of the architectural background.