Loewe Spring 2027 Precollection Ad Campaign 2026

About

This striking commercial image for Loewe's Spring 2027 Precollection ad campaign features a cluster of dark purple grapes tightly vacuum-sealed inside a glossy, reflective red plastic wrapping. The vibrant red surface radiates with sharp specular highlights and deep creases that frame the organic shape of the fruit. Across the center, the brand name LOEWE is printed in a clean, bright cyan sans-serif typography. Photographed by Talia Chetrit with creative direction by Jack McCollough and Lazaro Hernandez, the composition relies on intense color contrast and tactile textures.